We are committed to providing high quality products and services and to giving customers clear and complete information so that they can make informed choices. We advertise responsibly. We protect personal data in line with applicable regulations. Feedback helps us understand customer needs and improve our services.
At the Group, level we build customer protection into our policies. Our Health and Safety Policy sets out our goal of zero harm to customers, with each company under our management control applying this policy in a way which is relevant to its business.
The Swire Pacific Personal Data Protection Policy requires Swire Pacific Group companies to comply with applicable legal requirements relating to the handling of personal data (including its collection, holding, processing, disclosure, and use) and to respect the privacy of others and the confidentiality of information received in the course of business.
Where relevant, our subsidiaries have dedicated governance to oversee implementation and efficacy of data protection policies. Our Group Personal Data Protection Policy and Guidelines require our operating companies to appoint a Data Protection Officer, carry out Privacy Impact Assessments, and establish a Data Privacy Policy. Further information is available in the ESG Risk Management section of this report and the Swire Pacific Annual Report 2025.
Employees are required to follow internal guidelines covering the collection, processing, transfer, retention, and disposal of customers’ personal data. Data protection obligations are included in contracts with third-party data processors.
During 2025, there were no convictions for non-compliance with laws and regulations relating to customer privacy that would have a significant impact on the Group. The approach of our major businesses to related customer issues is described below.
Consumers are increasingly conscious of health and nutrition when deciding what to eat and drink. Consuming less sugar is increasingly important. Swire Coca-Cola aims to address this by:
Offering smaller serving sizes to make controlling sugar intake easier, with package sizes of 250ml or less available in all its markets
Introducing diet, light, and zero calorie drinks, and finding alternatives to sugar which reduce sugar content without compromising taste
With TCCC, exploring ways to make beverages more nutritious by adding vitamins, minerals, electrolytes or dietary fibre
Customer-related topics | Swire Coca-Cola's approach |
|---|---|
In line with TCCC’s Responsible Marketing Policy, Swire Coca-Cola will not advertise its products in media (television, print, websites, social media, movies, or SMS/email marketing) targeting children under the age of 13. It does not advertise its products in primary schools. | |
Swire Coca-Cola regularly audits hygiene and delivery procedures to ensure compliance with its food safety standards. All Swire Coca-Cola plants hold ISO 9001 certification for Quality Management and FSSC 22000 certification for Food Safety Management. | |
Swire Coca-Cola includes caloric information on its packaging. Nutritional information provided is factual and easy-to-understand, and fully compliant with regulations. |
Swire Properties deals with three categories of customer: individual customers (retail customers and hotel guests); tenants of its commercial buildings; and those who own or occupy the residential properties which it manages, or who occupy its serviced apartments.
As part of its approach to identify and manage the significant impacts of its buildings on the environment, natural resources and communities, Swire Properties pursues certification for its buildings under environmental building assessment schemes that provide benchmarks and objective standards against which it can measure its performance. It continually improves safety and emergency preparedness by running security and evacuations plans with regular training.
Swire Properties regularly collects feedback from customers. It does this through:
Sentiment research, shopper research, and mystery shopper programmes at its major retail properties in Hong Kong and the Chinese Mainland
Digital technology that maps retail foot traffic across its malls and identifying channels to gather continuous feedback from tenants
Customer-related topics | Swire Properties' approach |
|---|---|
Marketing and communications materials comply with relevant government regulations and industry guidelines including the Residential Properties (First-hand Sales) Ordinance in Hong Kong and the Consent Scheme of the Hong Kong Lands Department. | |
Buildings and workspaces are designed and operated in ways designed to promote the health and wellbeing of occupants. | |
Help commercial tenants be more sustainable through bespoke tenant engagement programmes, such as Green Performance Pledge, Green Retail Partnership and Green Kitchen Initiative. |
DisclaimerPrivacy StatementSwire Pacific corporate site
Copyright © 2026 Swire Pacific Limited 太古股份有限公司.
All rights reserved.
