Swire Pacific SD 2050

Communities

Position our community initiatives as part of our core business values

Swire Pacific SD 2050 - COMMUNITIES

Beneficiaries

>3.2M

Beneficiaries of Swire Trust's active programmes

Swire Trust

HK$44M

Distributed by the Swire Trust

Group Contributions

HK$127M

In cash and in-kind donations to the community by the Group including our operating companies

Why It Matters

Our diverse businesses are part of the long-term development of the communities and societies in which we operate. When those communities prosper, so do we. As neighbours and employers, we want to be connected, involved, and responsible.

Priorities for Our Businesses

The goal of Swire Pacific and our subsidiaries' community work is to create a better future by building stronger communities. We envision a thriving world of diversity, equal opportunity, and sustainable growth. Together, we empower communities and protect nature through a holistic, systemic approach. The Swire Group Charitable Trust (the Trust) focuses on three core areas primarily in Hong Kong: Education Advancement, Marine Conservation and Community Networks Building.

Our Approach

Swire Pacific and our subsidiaries' focus on areas relevant to their businesses. At the Group level, the Swire Group Charitable Trust (Swire Trust) aims to make positive changes in education advancement, marine conservation, and community networks building through support for charitable programmes in Hong Kong. Swire Properties focuses on creating positive impacts through placemaking, youth development, social inclusion, community-building, and sustainable development. Swire Coca-Cola's community development initiatives align with its corporate culture and values. It focuses on water stewardship, packaging and waste management, youth development, inclusion and belonging, and community resilience. HAECO group prioritises community engagement projects in the areas of youth development, community support and environmental protection.

The Swire Trust has tax-exempt charitable status in Hong Kong and is funded by annual contributions from operating companies. It is overseen by the Philanthropy Council, which is chaired by a member of strategic leadership. Guided by the Swire motto – Esse Quam Videri (to be, rather than to seem to be) – the Trust is motivated by altruism and acts for the direct benefit of society and the greater good.

In 2025, the Swire Trust supported 48 programme grants and contributed approximately
HK$44M

Swire Properties strives to create positive community impacts, and its people are a vital link in making connections with its communities. The Swire Properties Community Ambassador (CA) programme operates at its Hong Kong, Chinese Mainland and Miami developments. It aims to unite its employees' families and friends with its broader network at its managed portfolios and the service users of its charity partners. The programme creates sustainable value through innovative initiatives that enrich the lives of people and entire communities.

Swire Coca Cola's Community Contribution Policy guides its community investment and engagement through three key channels; a CSR Fund that allocates a portion of our profits to impactful projects and initiatives, collaboration with local governments and NGOs to address pressing community issues, and volunteerism.

HAECO group operates a CSR Fund and promotes volunteerism. It has set a target to achieve a four fold increase in volunteering hours per employee by 2030 from a 2018 baseline.

	Swire Trust	Property	Beverages	HAECO group	Other Businesses	Swire Pacific (Head office)
Total value of cash contributions (HK$ thousand)	44,014	50,162	4,795	987	5,670	8,693
Value of in-kind contributions (HK$ thousand)	-	7,553	737	-	4,765	-
Volunteering hours	2,313	12,497	289,877	2,327	1,079	-

Supporting Our Communities Through Our Businesses

Community activities

In 2025, Swire Properties’ Community Ambassador (CA) Programme organised a variety of initiatives across its properties. The BOOKS FOR LOVE @ $10 campaign marked its 13th anniversary, selling more than 300 thousand pre-loved books and raising over HK$1 million for charity. In the Chinese Mainland, the annual “Walk for Love” charity walk brought together over one thousand CAs, and raised funds to purchase 500 warm vest tops for primary school students in need.

In 2025, Swire Coca-Cola convened a dedicated group of 40 volunteers from Swire Coca-Cola’s seven global markets to embark on the company’s second Global Service Trip to Bangkok, Thailand. During the trip, the volunteers renovated a playground in one of the city's oldest informal settlements and removed over two tonnes of waste from a canal. The Global Service Trips are aimed at strengthening the company's shared culture of service and inspiring greater volunteerism across markets.

In 2025, HAECO group launched a group-wide CSR Strategy aligned with the HAECO SD 2030 Vision, building on its strong community engagement with a clearer structure across governance, policy, data, and funding. The strategy focuses on Youth Development, Community Support, and Environmental Protection, with a goal to increase volunteering hours per employee by four times by 2030.

Spotlight

Swire properties | IGNITING PASSION IN YOUTHS FOR PLACEMAKING

My Construction Hero, a flagship Community Ambassador programme, returned in 2025 for its fifth year, co-organised with Swire Properties’ Projects team. The initiative has engaged over 300 Little Ambassadors—young students—through immersive, hands-on activities that ignite passion for engineering, construction, and placemaking.

Participants have observed Taikoo Place’s evolution up close, from live construction at Two Taikoo Place to touring the revitalised Taikoo Square and Taikoo Garden. This programme fosters community ties, promotes STEM education, and embeds ESG principles by inspiring future generations in sustainable development and innovative placemaking.

Spotlight

Swire Coca-Cola | Volunteers unite for community service in Thailand

Swire Coca-Cola’s Global Service Trip to Bangkok brought together 40 volunteers from seven markets to support vulnerable communities through hands-on service. Over several days, employees partnered with local organisations to improve community facilities and create a safer, cleaner environment for residents. Activities combined physical renovation work with engagement focused on wellbeing, reflecting the company’s commitment to people and place. The initiative also fostered cross-market collaboration, strengthening a shared culture of service among employees while deepening Swire Coca-Cola’s connection to the communities it serves in Thailand.

Spotlight

HAECO | 2025 CSR Strategy Launch

In 2025, HAECO group launched a group-wide CSR strategy aligned with its SD 2030 Vision.

As part of the strategy, on Girls in Aviation Day in Hong Kong, HAECO hosted 50 secondary school and university girls interested in STEM . Participants explored aviation via hangar visits, hands-on tools, and robot demonstrations. The event ended with a “Human Library” session, where female colleagues shared career stories to inspire aviation careers.

In the Chinese Mainland, the HAECO group donated more than RMB160,000 to Fujian Bird’s Nest Public Welfare Service Centre, supporting reading and children’s cultural programmes.

The Swire Trust

In 2025, the Trust supported 48 education, marine conservation, and community networks building programme grants, completed 15 programmes, and distributed approximately HK$44 million. The Trust continues to support inspirational projects in the respective three focus areas, connecting the Company’s staff, the Trust’s NGO partners, and the community to build social capital, create opportunities, and motivate positive change in Hong Kong.

In 2025, the Trust’s staff engagement programme enabled employees across the Group to contribute to meaningful activities. Through these activities, our people provided direct support to our community and gained a deeper understanding of various social needs.

Our employees contributed 2,313 hours of service in 2025 via the Trust staff engagement programme. During the year, the Group including our operating companies made charitable contributions (cash and in-kind) of HK$127 million.

The Trust, led by the Group Head of Philanthropy, sources new programmes by engaging with NGOs and other stakeholders in the respective social sectors. Apart from aligning with the Trust’s pillars of focus, potential programmes should demonstrate that they could serve underserved groups or potential for upscaling.

Those potential programmes are invited to submit applications, which then go through an approval process by the Philanthropy Council. Successful programmes continue to be monitored by the Trust on their progress and governance until the programmes end.

Our long-term presence in the community

Through our long-term presence in the community, our broad-range connections with local organisations, and our active participation in the social sector, the Trust team has a clear understanding of the latest needs and trends of society in the respective focus areas. This allows the team to focus resources on areas that most need support.

Taikoo Primary School was founded in 1923 by Taikoo Dockyards and Machinery Company Limited and became an aided primary school in 1947. In line with the school's development, Swire Properties financed and developed a fully-equipped Millennium School building. The new campus opened in September 2002 and was converted into a whole-day primary school. Taikoo Primary School is one of the leading examples of the Swire Trust advancing education.

The Swire Trust Mentorship programme serves youth in post-secondary education. As part of the Trust’s mission to support education, we provide not only financial support for youth programmes in the city, but also leverage our talent pool to give back to the community. For the past few years, the Trust has supported The Zubin Foundation with scholarships for undergraduate ethnically-diverse students in the community. Each scholar is paired with a leader from Swire Pacific or its businesses to help them further explore their future paths and develop in personal growth. With office visits, participation in company events, and personal mentoring, the youth come out of these programme feeling fulfilled and more ready for the future that lies ahead of them.

The Trust has supported the Swire Institute of Marine Science (SWIMS) since its beginning, reflecting Swire’s deep maritime roots and commitment to marine conservation. In 2025, we celebrated SWIMS’ 35th anniversary, and witnessed the Swire Coastal Outreach Hub welcoming thousands of visitors, bringing marine science to the public. We also confirmed with the University of Hong Kong the establishment of the Swire Professorship in Marine Conservation, which will help further advance world-class marine science for the region and beyond.

Mobilising resources

In late November 2025, a tragic fire in Tai Po deeply affected the local community. In response, our operating companies, along with our associate company the Cathay group, mobilised to provide immediate relief and long-term support. The Group committed over HK$10 million to relief efforts, comprising corporate donations and matching funds to encourage staff donations.

Beyond financial assistance, in-kind support was delivered to meet urgent needs. Swire Coca-Cola supplied tens of thousands of bottled beverages to the affected area, while Swire Properties provided food and bedding through its hotel network. Swire Resources also donated clothing items to those impacted. Employees across the Group volunteered their time, assisting with the delivery of relief resources and helping affected residents transition to temporary housing. This collective effort reflects our commitment to standing together with the community during times of hardship.

Committed amount (2025)

(HK $M)

	Ongoing	Complete
Community Networks Building	31	0
Education	41	33
Marine	55	4
Other	26	7

Spotlight

Building Community, Building Tung Chung

Tung Chung is a rapidly developing New Town. Population growth has led to increasing community needs and service support for new Tung Chung residents, ethnic minorities as well as existing local residents.

Now in its sixth year, the "Building Community, Building Tung Chung" programme thrives on collaboration with local NGOs, champions of the community, the Group's operating companies, and dedicated staff. It intentionally bridges expertise from both within and beyond the area to deliver initiatives that directly benefit residents. Over time, it has become a trusted initiative among the community and commercial stakeholders.

The programme supported families with food and online activities during the pandemic, and runs sports, play, career and social inclusion activities to enhance community induction and integration. Through uniting diverse groups - children, youth, ethnic minorities, and families - it weaves a resilient social fabric.

Spotlight

Transformation in Taikoo Primary School

Founded in 1923, Taikoo Primary School in Hong Kong continues to grow in popularity, with application volume nearly doubling over the past two years. Strong parental engagement remains a feature of the school, reflected in high attendance at educational talks and strong participation at its Open Day.

The school's curriculum covers a broad range of learning experiences, including sustainability topics supported by a marine education initiative. In 2025, through a partnership with the Swire Trust, students took part in conservation activities at the Swire Marine Discovery Centre and the Swire Institute of Marine Science.

As the School Sponsoring Body, the Group provides governance, strategic guidance and annual funding that supports language programmes and links classroom learning with real-world exposure across its businesses. Looking ahead, Taikoo Primary School will continue to focus on optimising its holistic education and nurturing young minds.

Looking Forward

Our commitment to creating long-term value for society remains at the heart of our strategy. In 2026, we continue to focus on strengthening the ecosystem for social progress by empowering communities and protecting nature. Through collaboration across the Group, we aim to deliver impactful initiatives that foster resilience and shared prosperity. operating companies across the Group will also continue to give back to their respective communities through their businesses.

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